Build Your System campaign → owner outcome

One personalized plan plus ads plus education email = better AOV and subscribe attach.

Wile already has a sharp point of view and a mix and match range for midlife. This concept makes Build Your System the decision layer across Hot Flash, Period Support, Stress, and Peri Support, so one SKU does not have to carry the whole relationship.

01 · Paid ad static / feed

Wile

Build Your System

From $29.99 · $25.49 subscribe

Match support to her actual symptoms
Mix Hot Flash, Stress, Peri, and Period Support
Make the second formula feel like the plan

03 · Education email nurture / attach

InboxWile

Your system can change with your week.

Wile · to me

Peri is never the same. Start with the support you need now, then add the formula that fits what changes next. Plants work almost as hard as women do.Build your system →

WelcomeSymptom educationNext formulaSubscribe cue

Higher AOV

Ads lead to a personalized system decision instead of a single capsule checkout.

Better subscribe attach

Education earns the next formula and gives a subscription a reason to stay.

Less one SKU churn

Wile's range becomes a connected plan that can flex with her week.

Build Your System

A campaign layer for the Wile formulas people already buy, built to turn midlife symptom shopping into a higher value plan with a natural next step.

★★★★★ Wile's existing mix and match range, made easier to choose

The product truth stays intact: plant based support for hot flashes, stress, periods, and peri. The campaign changes the choice from pick one tub to build the system that fits her actual week.

$29.99one time · $25.49 subscribe15% off subscribe

Public Wile pricing for Perimenopause Support. Other formulas and retail pricing vary. Directional concept framing.

Why this is not a SKU re pitchWile already has the formulas. This concept sells the missing campaign system: paid creative, education email, and mix and match framing that make multi formula AOV and subscribe attach the outcome.

What the system mounts

Build Your System as the hero decision across existing formulas
Ads that make her specific peri week the starting point
Education email that explains the next support need
Mix and match logic that makes adding a second formula feel helpful
Wile voice carried through: Feel better. Now-er. Peri is never the same.
Owner outcome: higher AOV and better subscribe attach

See the campaign system above

Concept buy box only. Product and pricing references are directional public Wile framing. Booking lives at the top and bottom.

Distinct from what is already online

The formulas are not the gap. The system is.

Live today

Strong voice, SKU led decision

Wile already has a memorable midlife point of view, plant based formulas, and mix and match support. The shopper can still land on one symptom and leave with one tub.

This concept

Build Your System as the campaign

One personalized decision across the existing range, supported by ads and education email. Same products. A stronger path to multi formula AOV, subscription, and the next order.

90 day installation shape

How it installs without inventing a new product.

A scoped campaign system around products Wile already owns. Concept scope, not a live build.

01 · Frame

Name the system

Make Build Your System the front door. Route each symptom story to the right starting formula and the next relevant add.

02 · Acquire

Test paid creative

Build statics around real peri variability and the simple promise: the system can change with the week.

03 · Retain

Teach the next step

Use education email to explain why another formula can fit, then test subscribe attach where the journey earns it.

Edge9 Media · owner economics

Wile already has the range. Build Your System gives the range a reason to work together.

$29.99

Public one time price for Wile Perimenopause Support.

$25.49

Public subscribe price, shown as the retention path to build around.

Mix and match

Hot Flash, Period Support, Stress, and Peri Support become a system, not an aisle.

Higher AOV

Ads plus education create a reason for the next formula and better subscribe attach.

More at edge9media.com · Marc Chester

One personalized plan plus ads plus education email = better AOV and subscribe attach.

Build Your System

Build Your System

What the system mounts

The formulas are not the gap. The system is.

Strong voice, SKU led decision

Build Your System as the campaign

How it installs without inventing a new product.

Name the system

Test paid creative

Teach the next step

Wile already has the range. Build Your System gives the range a reason to work together.

Open the Build Your System campaign.